The Listing Leads blog · New every week

Marketing worth stealing.

Campaign breakdowns, scripts, and market takes from the team behind the weekly plan. With receipts.

How to Consistently Attract More Real Estate Listings Using Listing Leads
MARKETING · APR 23 · 5 MIN READ
How to Consistently Attract More Real Estate Listings Using Listing Leads

In one of the largest listing attraction experiments in real estate history, 2,500 agents generated 20,000 appointments and closed $7.5 billion in business.

LLListing Leads Team
Viral Real Estate Video Success: 100 Headlines to Attract Home Sellers
MARKETING · APR 23 · 7 MIN READ
Viral Real Estate Video Success: 100 Headlines to Attract Home Sellers

As we prepare to launch the all-new ListingLeads.com YouTube Library, we’ve been diving deep into the world of real estate video content to identify the key…

LLListing Leads Team
YouTube Masterclass: How to Win More Listings Through Video Marketing
MARKETING · APR 23 · 5 MIN READ
YouTube Masterclass: How to Win More Listings Through Video Marketing

After diving deep into 5,000+ high-performing YouTube videos, we’ve cracked the code on the exact frameworks, hooks, and strategies that are working right now…

LLListing Leads Team
MARKETING · APR 23 · 4 MIN READ
How 1 Simple Email Landed $1,700,000+ In Listings

Here’s why this email stands out: it’s not pushing for a decision. Instead, it starts a conversation, which naturally leads to action. Think about this -…

LLListing Leads Team
4 Direct Mail Strategies to Win Listings in 2025 (Why Postcards & Letters Crush)
MARKETING · APR 23 · 11 MIN READ
4 Direct Mail Strategies to Win Listings in 2025 (Why Postcards & Letters Crush)

You might be thinking, “Does direct mail work in 2025?” Trust me, you’re not alone. But here’s the interesting thing: direct mail continues to thrive, and in…

LLListing Leads Team
7 Email Marketing Tactics to Turn Your Real Estate Database into Listing Appointments
MARKETING · APR 23 · 13 MIN READ
7 Email Marketing Tactics to Turn Your Real Estate Database into Listing Appointments

Are you sitting on a database of contacts but feeling stuck on how to convert them into actual listing appointments? Every time I’m on the road, agents ask…

LLListing Leads Team
So… Why Should You Care About Lead Generation?
MARKETING · APR 23 · 11 MIN READ
So… Why Should You Care About Lead Generation?

Lead generation can feel like you’re juggling flaming torches—especially if you’re new to real estate and worried about where your next client will come from.…

LLListing Leads Team
The Real Estate Digital Advertising Playbook: 7 Winning Moves for Agents Who Want More Leads
RESEARCH · APR 23 · 12 MIN READ
The Real Estate Digital Advertising Playbook: 7 Winning Moves for Agents Who Want More Leads

Are you prospecting hard enough? If you’ve ever felt that gnawing question—especially in the world of real estate—you’re not alone. Every time I’m on the…

LLListing Leads Team
Master the Phone: 7 Real Estate Phone & Text Scripts to Book More Appointments
MARKETING · APR 23 · 10 MIN READ
Master the Phone: 7 Real Estate Phone & Text Scripts to Book More Appointments

In this article, you’ll get a taste of the most practical phone and text scripts I’ve written for agents—or seen other top agents test—to convert curious…

LLListing Leads Team
5 YouTube Videos Every Real Estate Agent Should Make
MARKETING · APR 23 · 9 MIN READ
5 YouTube Videos Every Real Estate Agent Should Make

YouTube is an untapped goldmine for real estate agents who want to boost their digital marketing game. And I’m not talking about putting together a 30-second…

LLListing Leads Team
How to Connect Follow Up Boss (FUB) to ListingLeads.com
MARKETING · MAR 31 · 2 MIN READ
How to Connect Follow Up Boss (FUB) to ListingLeads.com

Connecting your CRM to ListingLeads.com allows you to seamlessly sync email and text templates directly into Follow Up Boss (FUB), making it easier than ever…

LLListing Leads Team
CAMPAIGN · AUG 8 · 10 MIN READ
The Expired Listing Cannonball: Follow-Up That Earns the Next Conversation

A public, practical framework for coordinating expired-listing outreach without turning every channel into the same pitch.

LLListing Leads Team
SCRIPTS · AUG 6 · 9 MIN READ
The Magic Buyer Framework: Turn a Real Buyer Need Into Seller Outreach

How to translate a genuine, current buyer requirement into transparent neighborhood outreach—without manufacturing urgency.

LLListing Leads Team
CAMPAIGN · AUG 4 · 9 MIN READ
Database Reactivation: Replace the Check-In With a Useful Home-Value Update

A practical workflow for reconnecting with past clients and sphere contacts by making one homeowner decision easier.

LLListing Leads Team
CAMPAIGN · AUG 1 · 8 MIN READ
Deal of the Week: Turn One Timely Listing Into a Market Lesson

A repeatable content campaign that uses one real listing to teach your audience how to read the market—not merely scroll another property tour.

LLListing Leads Team
AI WORKFLOW · JUL 29 · 10 MIN READ
One Listing, Five Useful Videos: An AI-Assisted Production Workflow

Build five distinct, fact-checked videos from one listing without cloning the same tour or handing editorial judgment to AI.

LLListing Leads Team
STRATEGY · JUL 25 · 9 MIN READ
The Weekly Marketing Rhythm: A System You Can Still Run on a Busy Week

A five-part operating rhythm for choosing, creating, distributing, following up, and learning—without rebuilding your plan every morning.

LLListing Leads Team
CASE STUDY · JUL 21 · 10 MIN READ
From Attention to Conversations: A Case-Study Framework Without Fiction

An explicitly illustrative example of diagnosing a content-to-conversation gap, rebuilding the handoff, and documenting what actually happens next.

LLListing Leads Team