9 ways to get more listings

This is the least glamorous play on the list and it's the one I'd do first.

You already have a website. You already have an Instagram profile, a Facebook page, maybe a YouTube channel. You're probably sending a newsletter. You're sitting on a database of past clients and old leads.

All of that traffic is going nowhere in particular right now.

Build one page. Not the boring home value form every agent has. A real page that's the best "sell your home with me" page in your market. Who you are. What your process is. Proof you're good at your job. Testimonials. Then, at the bottom, the offer: want to know what your home is worth, fill out this form.

Fast growing e-commerce brands obsess over the path from click to purchase. Give yourself the same treatment. One destination, and every road leads to it.

Every email you send becomes an advertisement. Every blog post becomes a lead capture. You already own all of these touchpoints.

Worth saying: SEO is still doing a lot of heavy lifting for us, and AI search is now a meaningful referral source on top of it. Publishing consistently is how you get found by both.

Here's the setup. You have a prequalified, motivated buyer who can't find a house. Almost every agent has one right now. Most of them treat it as a problem.

It's a listing lead magnet.

Make a list of the off market homes that fit your buyer's criteria. Then write to those owners.

Two things happen. Either you help your buyer find a house, which is a win. Or the seller says no to that specific buyer and yes to a conversation about selling, which is a bigger win. The buyer gives you a reason to reach out that isn't about you.

We have nine different campaigns built around a single buyer. The letter is only the first one.

Listings create more listings. One good listing generates attention, conversations, and neighbors who suddenly want to know what their house is worth.

The problem is you might not have that listing. So use someone else's.

Almost nobody does this and I can't figure out why.

Paid press release services exist, they're cheap, and local media monitors them religiously. You write about one of two things.

When I started my career running Facebook ads, "what's your home worth" ads were absurdly cheap. Almost no competition.

Now every platform in every city is saturated with them. Cost per lead has gone way up and the quality has gone down, because the person clicking "free home valuation" might be five years out or just curious.

So go lower in the funnel. Instead of home value, run the situational offers.

You're not buying new attention. You're making sure the people who already know you see you everywhere.

I've been talking about expireds for two years and I'm not going to stop, because the opportunity keeps growing.

Some of you just felt yourself go cold. You've decided expireds are for a certain kind of agent, the aggressive dialer type. I get it. But the market is enormous and growing, and that reaction is exactly why there's room.

We ran an analysis on 9,338 expired listings to work out which ones actually relist, and when. Three things came out of it.

And show me a market where days on market is rising, and I'll show you a market with more expired listings than it's ever had.

Email your database. Text your database.

Not a newsletter. A direct ask, written like a human, sent to people who already know you.

If your database is huge, don't try to boil the ocean. Start with a number you can actually handle. If you send 300 texts and 40 people reply, you need to be able to answer 40 people.

This one changes how you think about your own inventory.

Right now, most agents market a listing for one reason: to sell that listing. Wrong goal, or at least incomplete. Every listing you take is fifty additional campaigns.

Coming soon. Open house. Just listed. Just sold. Every one of those is a moment worth a campaign, an email, a social post, a press release.

Old circle prospecting: "I just sold a home in your neighborhood, are you thinking of selling?"

Nobody cares.

New version: you reach out because something remarkable is happening, and you have the data to prove it. And it doesn't have to be your listing. Use any listing in the market that's getting unusual attention.

It's one of the easiest and fastest ways to start a listing conversation, and it works every single week because there's always a house getting attention.