Better leads · Better conversion

The Membership That Makes You Money

We help agents generate better leads. And convert the ones they already have. One weekly plan does both.

Start Free Trial How It Works

First 7 days $0. Then $139/mo · cancel anytime.

Founded by Tom Ferry & Jimmy Mackin · 4,000+ agents

1-min film How a Monday morning becomes a listing by Friday.

1:10

01 · The Problem

Most agents have plenty of marketing. They just don't have a plan.

To get more listings:

You don't need to go viral on Instagram.
You don't need to dance on TikTok.
You don't need a ring light.
You don't need more followers.
You don't need a $10K website.
You don't need your photo on a bus bench.
You don't need a drip campaign that drips for two years.
You don't need another "just following up" script.

You need marketing that does two things: bring in new leads, and convert the ones already in your database.

02 · How It Works

One plan. Both halves of your business.

Every Monday you get a single plan with two campaigns inside it. One reaches outward for new business. One works the database you already own. You send both in thirty minutes.

Generate

Find new leads

A campaign built to pull new sellers out of the market this week, written and ready to send.

Expired listings FSBOs Your farm

Convert

Work your database

A campaign that turns the contacts you already own into listing appointments.

Past clients Your sphere Old leads

Thirty minutes to send both. By Friday, the replies are back.

See this week's plan →

There are two ways to grow a real estate business.

One pays this quarter. The other pays in a few years. Both have merit. We've spent a decade obsessing over the first.

Direct Response

What we ship

You write to the people who already know you. A past client. A neighbor. A sphere contact. The message lands. They reply. You're in their kitchen on Saturday talking about a listing.

First listing · this week
Goal · a reply, a conversation
Channel · email, text, mail, scripts
Time per week · about thirty minutes
You measure · appointments booked

The lane to take when you need a listing this quarter.

Content Marketing

The other lane

You write to a future audience. Posts, reels, videos. Strangers see your work, follow, return. After a year or two, some of them turn into clients.

First listing · six to twelve months in
Goal · an impression, a follow
Channel · posts, reels, YouTube
Time per week · five to ten hours of production
You measure · followers, views, reach

The lane to take when you're playing the long game.

Both have a place. But if you need a listing this quarter — this is the lane.

Trusted and proven by thousands of agents.

Real DMs, texts, posts, and commission notifications. Straight from members running the plan.

Brad Acree

Listing Leads member

Just had an amazing call with an $8M expired seller. Leading with empathetic questions kept him on the phone for 30 minutes. Zoom scheduled to review our marketing plan. Follow the process! 🔥

🔥 12👍 4❤ 8

Sally Scrimgeour

Listing Leads member

The postcard secret is out. I got 4 listing opportunities from 1 card. Mailed 10,000, spent $2,800. $3M in potential listings, $100k in commission. Not bad!

Khristian Schlemmer

Listing Leads member

I just got that $3 million listing on paper from an expired mailer!!

🔥 2👍 5❤ 12

MessagesToday · 9:41 AM

Loving the expireds

Thanks Jimmy!! I'm loving all these expired listings

just got 2 more under contract

by the time they get to me they say "yes, just sell our house" 😂

Kristal Saladin

Listing Leads member

Got my first listing appointment from the Cannonball!! The homeowner had kept the package on his desk meaning to call. So glad I followed up.

❤ 12

Lori Donnelly

Weichert

Sent out 92 expired letters in the past 10 days. Got my 1st listing appt on Saturday!!

🔥 12❤ 8

Todd Bartusek

Listing Leads member

2nd listing signed from the Zestimate letter. I've listed 2 others and had a dozen conversations from the magic buyer letter. Let's gooooo!! 💪

Eden Carpenter

Listing Leads member

Thank you for the story idea on price drops!! I posted it in local groups and it's getting 2,222% more views than my typical post. 12k views, tons of new leads. Golden!!

Magic Buyer win

Listing Leads member

Magic Buyer success! I had a listing appointment last night because of that gorgeous letter. I sent 400 to my farm and three sellers reached out so far. Thanks, Jimmy!

🔥 27

Tammi Montgomery

Listing Leads member

Just got my first expired call from a letter — $499k 🎉

❤ 12

Brad Acree

Listing Leads member

Listingleads.com is literally the best ROI I've come across. Great for email, direct mail, and I'm excited to dig into their YouTube and IG content.

MessagesToday · 2:18 PM

The text campaign

my seller from the text yesterday ended up being a 2 for 1

have an appt to list this one Monday — $1M 🙌

incredible

Shari Whay

Listing Leads member

Love Listing Leads! Sending out 50 ZMA letters a week :)

Angela Urbanski

Listing Leads member

Love!! I just started last week and already booked 3 appts and have 2 leads — following the exact cannonball blueprint.

Loretta S.

Listing Leads member

You are the best! I told everyone in my group — 6 transactions in 3 months from Listing Leads 🚀

Lyndsey Jones

Listing Leads member

Obsessed with Listing Leads.

Kristin Smith

Listing Leads member

We've already gotten a good lead from only 3 letters into the Expireds. I love this plan! Would love a Farm plan too.

Nik Shewmaker

Listing Leads member

All I'm gonna say is CANNONBALL NUKED ANOTHER ONE. Getting an appt for the weekend. LET'S GO!! 💰

Two engines · One for each half of your business

Generate new leads. Convert the ones you have.

01 · Generate new leads

AI Workflows

Included with AI Pro

You're expected to do more marketing than ever, with no clean way to trace what's working. So we took the exact campaigns we know generate listings and built a dead-simple tool around each one. What you see below is the real product. You just show up, execute, and ship what works, faster and more often.

Talk to a human →

zma.listingleads.com

ZMA: your database, enriched and ready to send

Convert your database

ZMA

Turn the database you already own into listing conversations. 50 personalized home-value texts a week, in minutes.

See it in action →

magic-buyer-letter.listingleads.com

Attract off-market listings

Magic Buyer

One qualified buyer becomes a whole neighborhood of off-market sellers raising their hand.

See it in action →

dotw.listingleads.com

Spark conversations

Deal of the Week

The hottest listing in your market, turned into a full week of ready-to-send conversations.

Stand out in the expired seller’s mailbox with a proposal that makes them call you.

See it in action →

01 · ZMA Tool

Turn your database into listing appointments.

Personalized home-value updates to every contact you own. Each one becomes a reason to call you back.

418 Bouldin Ave

$1.42M +8.2%

2231 Oak Lawn Pl

$928K +4.6%

907 E 12th St

$711K −1.1%

210 contacts ready · queued for tomorrow morning

02 · Cannonball

Win expired listings in 5 touches.

A sequenced multi-channel outreach that expired sellers actually respond to.

Day 1Email"Sorry your home didn't sell. Here's what I'd change…"

Day 2Text"Quick thought on your listing — can I share?"

Day 3MailHand-addressed comparable letter

Day 5Call7-minute script · open-ended

Day 7DMSoft pattern interrupt

5-touch cadence · written, drop-ready, fully customizable

03 · Magic Buyer

Every active buyer becomes a listing lead.

Match real buyer demand against a neighborhood and mail a branded letter to potential sellers.

Listing Leads Sara Hopkins · Sotheby's

"I have a qualified buyer looking for a 4-bed in Westover Hills. They've already toured 3 homes this month. If you've thought about selling…"

Match score94

Recent buyers31

Lob mailqueued · 48

Active buyers matched to your farm in seconds

04 · Deal of the Week

One listing. A full week of content.

Take the hottest listing in your market and ship email, text, social, and a video script — all in your voice.

Email · TOTW

Text · TOTW

Social · SOTW

Video · VOTW

Follow-up · EOTW

Reel script

Open house

7 assets generated · ready to send Monday morning

Roadmap

New tools every month. For free.

When the team ships a workflow we know moves listings, it lands in AI Pro the same week. Your membership keeps getting deeper.

Q3Sphere reactivation toolIn testing

Q3Open-house follow-up engineIn testing

Q4Just-sold neighborhood toolConcept

Q4Listing presentation builderConcept

Auto-included with every AI Pro membership

Top-producer execution, in a fraction of the time.

All you need to do is show up and execute — and you'll get results like these agents.

02 · Convert the ones you have

Weekly Marketing Plan

Every Monday you get your marketing plan: a new email, text, social post, and video script. We tell you exactly what to say, who to say it to, and when to execute. We're not guessing. Every campaign is based on proven copywriting frameworks, psychology, and marketing principles to help you start more conversations.

Start Free Trial →

This week · May 12 Current

5 campaigns · ready to send

MonMay 12

Deal of the Week: Your Timeline

Tue · todayMay 13

Phone & Text

TOTW: Have you thought about your timeline?

WedMay 14

Shareable

SOTW: How to spot a deal in [Area]

ThuMay 15

Script

VOTW: 5 homes you should never buy in [City]

FriMay 16

Follow-up

EOTW: How to find a deal this spring

5 channels · written, drop-ready, customizable in minutes Next plan drops Monday, May 19

03 · Get Started

You're about to make a really smart decision.

Two plans. Creator gives you the campaigns that generate leads and convert your database. AI Pro adds the AI workflows that run them for you.

Creator

$279 /month

The complete marketing system to generate leads and convert your database. In 30 minutes a week.

The Weekly Marketing Plan: a lead-gen and a database campaign, every Monday
Phone & text script library
Email campaign library
Direct mail templates
Advanced blueprints
The Content Vault: best-performing YouTube videos, Reels, and ads
Private mastermind group

Start Free Trial

★ Most popular

AI Pro

$4,999 /year

Everything in Creator, plus the AI that does the heavy lifting. For agents who want to scale fast.

Everything in Creator, plus:
The essential collection of AI workflows:
ZMA: turn your database into appointments
Magic Buyer: match active buyers to new listings
Cannonball: win expired listings in 5 touches
Deal of the Week: one listing, a week of content
New workflows added every month

Get AI Pro →

FAQ

Questions worth answering.

Will this get me new listings, or just help with the clients I already have?

Both. That's the whole point. Every Monday's plan ships with one campaign built to pull in new business and one built to convert the database you already own. Most agents are great at one motion and ignore the other. You run both in about thirty minutes.

What do I actually get each week, and how long does it take?

Every Monday you get a fresh plan: an email, a text or call script, a social post, and a direct-mail piece, written and ready to send. We tell you what to say, who to send it to, and when. Most members run the entire week in about thirty minutes.

What's the difference between Creator and AI Pro?

Creator is the complete marketing system: the weekly plan plus the full campaign, script, email, and direct-mail libraries. AI Pro adds the AI tools that run those campaigns for you (ZMA, Magic Buyer, Cannonball, and Deal of the Week). Want the playbook? Start with Creator. Want the playbook plus the machine that executes it? Go AI Pro.

What are the AI tools, and do they cost extra?

No extra cost. One AI Pro membership includes all of them. ZMA turns your database into home-value conversations, Magic Buyer turns one buyer into a neighborhood of sellers, Cannonball wins expired listings, and Deal of the Week turns the hottest listing in your market into a week of content. New tools land in AI Pro the same week we ship them.

Do I need to be tech-savvy?

If you can copy-paste an email and send a text, you're set. There's nothing to integrate, no CRM to wire up, no funnel to build. Open the plan, customize the merge fields, send.

Do I need to make videos or go viral on social media?

No. You don't need to dance on TikTok, chase followers, or buy a ring light. This is direct, proven marketing: emails, texts, letters, and posts that start real conversations with real sellers. The quiet agents sending these every week are out-earning the ones going viral.

How fast will I see results?

It comes down to one thing: consistency. The members filling the wall above didn't get lucky, they sent the campaigns every week. Many report their first conversations and appointments within the first week or two. We won't promise a timeline, but we will promise this: nothing happens while the plan sits unopened.

I'm a newer agent, or my database is small. Will this still work?

Yes. The agents winning the most listings aren't the ones with the biggest lists. They're the ones who actually reach out to the people they already know. A small, well-worked database beats a huge, ignored one every time. Start with who you have.

Is the copy written by AI?

No. Every campaign is written by professional copywriters who track what's working in real estate right now. Real humans. Real testing. AI Pro adds workflows around those campaigns. It doesn't write the campaigns themselves.

Does this work in my market? What about Canada?

Yes. The strategies work in any market, big city or small town, because they're built on how sellers actually decide, not on local quirks. Campaigns are tailored for both the US and Canada.

I already work with a coach. Does this replace them?

It complements them. Coaching tells you what to do. Listing Leads hands you the exact campaigns to do it with, written and ready every week. We were founded by Tom Ferry and Jimmy Mackin, so the strategy and the execution point in the same direction.

Can I cancel anytime? Is there a contract?

Yes, and no. The monthly membership starts with a 7-day free trial and stays month-to-month, with no long-term contract. Cancel in one click from your account. No phone call, no "talk to a retention specialist."

Grab your 7-day free trial.

No long-term contracts. Cancel anytime.

New campaigns delivered every week.
Emails, texts, mailers, social posts, video scripts.
Written by professional copywriters, not AI.
Cancel anytime. No contracts.

Join 4,000+ agents.

7-day free trial

Ready when you are.

Two campaigns a week. Thirty minutes to send. Cancel anytime, no contracts.

Start your free trial →

No long-term contracts. Credit card is required. Cancel anytime.

First 7 days $0

Start your free trial.

No long-term contracts. Cancel anytime.

Two campaigns every week, generate and convert.
Emails, texts, mailers, social posts, video scripts.
Written by professional copywriters, not AI.

A note from the founders

In Q4 of 2023, we saw what was coming.

Rates had doubled. Inventory had vanished. Agents were about to get crushed.

So we built them a plan. Emails, texts, mailers, social posts: what to send and when to send it. Every day. For 100 days.

2,120 agents ran it. Turns out we were onto something: they generated $3.1 billion in listings.

So we took the lessons learned crafting listing attraction strategies and created ListingLeads.com: a new plan every week for agents who want more listings.

Jimmy Mackin Tom Ferry

4,000+ agents on the platform

$3.1B+ in listing volume generated

1,500+ listing attraction campaigns

The Breakdown The Breakdown with Jimmy Mackin. Launching Wednesday · 4PM ET.

Get notified → Apple Spotify YouTube

The Membership That Makes You Money

Most agents have plenty of marketing. They just don't have a plan.

One plan. Both halves of your business.

Find new leads

Work your database

There are two ways to grow a real estate business.

Every Monday morning, your week's plan is waiting.

A complete plan arrives.

You send it.

Replies start coming back.

Trusted and proven by thousands of agents.

Two ways to grow. Different timelines.

Generate new leads. Convert the ones you have.

AI Workflows

Turn your database into listing appointments.

Win expired listings in 5 touches.

Every active buyer becomes a listing lead.

One listing. A full week of content.

New tools every month. For free.

Weekly Marketing Plan

You're about to make a really smart decision.

Creator

AI Pro

Questions worth answering.

A note from the founders