The Listing Leads blog · New every week

Marketing worth stealing.

Campaign breakdowns, scripts, and market takes from the team behind the weekly plan. With receipts.

FRESH · AUG 11 · 10 MIN READ
57 real estate cold outreach openers that get replies

Copy and paste scripts, organized by the one thing most cold outreach is missing: a legitimate reason to contact this person today.

LLListing Leads Team
How to Find Expired Listings on Zillow: 2026 Guide
RESEARCH · JAN 31 · 10 MIN READ
How to Find Expired Listings on Zillow: 2026 Guide

Learn how to find expired listings on Zillow, spot motivated sellers, and turn vanished listings into a reliable source of high-converting leads.

LLListing Leads Team
Keywords for Real Estate Listings: 2026 SEO Guide
MARKETING · JAN 31 · 8 MIN READ
Keywords for Real Estate Listings: 2026 SEO Guide

Learn the best keywords for real estate listings, where to place them, and how to write keyword-rich descriptions that still sound human.

LLListing Leads Team
Expired Listing Guide for Realtors: 2026 Success Plan
RESEARCH · JAN 31 · 12 MIN READ
Expired Listing Guide for Realtors: 2026 Success Plan

Turn expired listings into signed clients with a simple daily routine, calm scripts, and a meeting process that fixes what broke the first time.

LLListing Leads Team
Expired MLS Listings: 2026 Market Secrets
RESEARCH · JAN 31 · 12 MIN READ
Expired MLS Listings: 2026 Market Secrets

Expired MLS listings aren’t dead ends. Learn how to spot the best ones fast, start the right conversation, and win the relist with a clear plan.

LLListing Leads Team
AI for Real Estate Listings: 2026 Market Trends
MARKETING · JAN 31 · 9 MIN READ
AI for Real Estate Listings: 2026 Market Trends

Learn how to use AI for real estate listings to write better copy, improve visuals, respond faster, and stay compliant without losing your voice.

LLListing Leads Team
Just Sold Real Estate Postcards: 2026 Marketing Guide
MARKETING · JAN 31 · 10 MIN READ
Just Sold Real Estate Postcards: 2026 Marketing Guide

Learn how to use just sold real estate postcards to generate seller leads with better design, smarter targeting, and follow-up that actually gets replies.

LLListing Leads Team
Expired Listings Letter Examples – Proven Templates 2026
MARKETING · JAN 31 · 10 MIN READ
Expired Listings Letter Examples – Proven Templates 2026

Use these expired listings letter examples to stand out fast, earn seller trust, and book more listing appointments with a simple follow-up system.

LLListing Leads Team
Expired Listing Scripts: 2026 Realtor Success Tips
MARKETING · JAN 31 · 10 MIN READ
Expired Listing Scripts: 2026 Realtor Success Tips

Use these expired listing scripts to start real conversations, handle pushback calmly, and book more seller meetings without sounding like a cold caller.

LLListing Leads Team
Real Estate Open House: 2026 Agent Tips
MARKETING · JAN 31 · 9 MIN READ
Real Estate Open House: 2026 Agent Tips

Learn how a real estate open house becomes a lead engine with smart promotion, neighbor outreach, and fast follow-up that turns visitors into clients.

LLListing Leads Team
Real Estate SEO: Your Blueprint for 1,389% ROI from Organic Leads
MARKETING · DEC 29 · 13 MIN READ
Real Estate SEO: Your Blueprint for 1,389% ROI from Organic Leads

Real Estate SEO: Optimize your real estate website in 2025. Implement top SEO strategies and best practices to rank higher in search engines.

LLListing Leads Team
Real Estate Farming Fuels Your Pipeline Without Chasing Leads
MARKETING · DEC 29 · 10 MIN READ
Real Estate Farming Fuels Your Pipeline Without Chasing Leads

At its core, effective real estate farming is zeroing in on a specific geographic neighborhood or demographic group, then systematically building your…

LLListing Leads Team
How Real Estate Networking Events Build Your Client List in 2026
MARKETING · DEC 29 · 8 MIN READ
How Real Estate Networking Events Build Your Client List in 2026

Finding new clients isn’t just about hoping people land on your website. You need real connections. That’s where real estate networking comes in. Building an…

LLListing Leads Team
Real Estate Text Message Scripts That Actually Get Replies
MARKETING · DEC 29 · 9 MIN READ
Real Estate Text Message Scripts That Actually Get Replies

People live on their phones. A text cuts through the noise when a call can feel intrusive. This isn’t about spamming anyone. It’s about starting real,…

LLListing Leads Team
How to Find the Right Real Estate Mentor and Accelerate Your Growth
MARKETING · DEC 29 · 9 MIN READ
How to Find the Right Real Estate Mentor and Accelerate Your Growth

Find the right real estate mentor to become a top producer. Get actionable tips on how to find a real estate mentor and accelerate your growth, from closing…

LLListing Leads Team
MARKETING · NOV 5 · 17 MIN READ
Home Seller Leads (2025): Proven Ways to Find and Convert More Listings

Proven channels and copy-and-paste playbooks to find seller leads and convert them to listings. Scripts, one-pagers, and campaigns that are ready to run. If…

LLListing Leads Team
ChatGPT Prompts for Real Estate Agents: 40+ Ways to Use ChatGPT
MARKETING · SEP 30 · 31 MIN READ
ChatGPT Prompts for Real Estate Agents: 40+ Ways to Use ChatGPT

See 40+ ChatGPT prompts for the real estate industry - listing descriptions, newsletters, social media marketing, CMAs, property valuation, and more.

LLListing Leads Team
Real Estate GCI: How to Calculate Commission & Splits
MARKETING · SEP 30 · 8 MIN READ
Real Estate GCI: How to Calculate Commission & Splits

What is GCI in real estate? Learn the definition, formula, broker splits, caps, and see examples to set income goals. Includes a step-by-step GCI vs net…

LLListing Leads Team
How to Skyrocket Your GCI Commission in Real Estate In 2025
MARKETING · SEP 30 · 9 MIN READ
How to Skyrocket Your GCI Commission in Real Estate In 2025

Learn how to grow your GCI with 7 proven levers top agents use to scale revenue, close more deals, and build long-term success.

LLListing Leads Team
2025 Guide for Effective Retargeting: Real Estate Retargeting Ads Explained
MARKETING · JUN 24 · 8 MIN READ
2025 Guide for Effective Retargeting: Real Estate Retargeting Ads Explained

Boost real estate marketing with retargeting ads. Learn strategies to keep leads engaged, build brand awareness, and convert prospects. For real estate agents.

LLListing Leads Team
Instagram Reel Ideas for Real Estate Agents
MARKETING · JUN 24 · 8 MIN READ
Instagram Reel Ideas for Real Estate Agents

Instagram Reels have become a powerhouse for real estate agents, offering 4X the inquiries of static posts and massive reach thanks to algorithm boosts. By…

LLListing Leads Team
Marketing Pocket Listings & Off-Market Listings: A Guide for Real Estate Agents
MARKETING · JUN 24 · 9 MIN READ
Marketing Pocket Listings & Off-Market Listings: A Guide for Real Estate Agents

Pocket listings are properties for sale but marketed privately through the listing agent’s network rather than being publicly listed on the multiple listing…

LLListing Leads Team
Real Estate Video Tips: YouTube Ads for Real Estate Agents & Lead Generation
MARKETING · JUN 24 · 8 MIN READ
Real Estate Video Tips: YouTube Ads for Real Estate Agents & Lead Generation

Real estate video ads on YouTube offer a powerful way to generate leads by combining visual storytelling with precise targeting, allowing agents to connect…

LLListing Leads Team
2025 Real Estate Market Trends: The Top Trends Today
MARKETING · JUN 24 · 9 MIN READ
2025 Real Estate Market Trends: The Top Trends Today

Real estate marketing in 2025 is all about combining tech-driven tools like AI content, short-form video, and predictive automation with old-school,…

LLListing Leads Team
The Ultimate Real Estate Listing Marketing Plan
MARKETING · JUN 5 · 8 MIN READ
The Ultimate Real Estate Listing Marketing Plan

Most successful real estate agents can talk a big game about marketing, but do you have a real estate listing marketing plan you can roll out on day one? If…

LLListing Leads Team
Viral Listing Strategies That Multiply Transactions (Even in a Low Inventory Market
MARKETING · JUN 4 · 7 MIN READ
Viral Listing Strategies That Multiply Transactions (Even in a Low Inventory Market

Below is a three-step blueprint showing how to acquire more listings, secure appointments, and multiply each closing, so every property becomes the center of…

LLListing Leads Team
The Ultimate Real Estate Listing Presentation Template for 2025
MARKETING · JUN 3 · 10 MIN READ
The Ultimate Real Estate Listing Presentation Template for 2025

The Ultimate Listing Presentation Template: Create standout real estate listing presentations. Use our listing presentation template to win listings.

LLListing Leads Team
The Top 7 Mistakes Agents Make at Listing Appointments (and How to Avoid Them)
MARKETING · MAY 8 · 9 MIN READ
The Top 7 Mistakes Agents Make at Listing Appointments (and How to Avoid Them)

Listing appointments can feel routine if you’ve been in the game a while, but a lot has changed in recent years. Sellers today have watched hours of YouTube…

LLListing Leads Team
The Best Real Estate Lead Follow Up Strategies Top Agents Use
MARKETING · MAY 7 · 10 MIN READ
The Best Real Estate Lead Follow Up Strategies Top Agents Use

Most agents don’t need more leads. They need better follow-up. That’s usually the missing piece. Agents are leaving tens of thousands of dollars on the table…

LLListing Leads Team
The Secret To Real Estate Circle Prospecting That Gets Listings
MARKETING · MAY 7 · 8 MIN READ
The Secret To Real Estate Circle Prospecting That Gets Listings

Agents often work hard to snag a new listing, only to celebrate the win, close the deal, and move on. No follow-up in the surrounding neighborhood. No…

LLListing Leads Team
How to Get More Real Estate Listings in 2025
MARKETING · MAY 1 · 17 MIN READ
How to Get More Real Estate Listings in 2025

Do you need more listings in 2025?Real estate has never been simple, but it can be especially challenging now, with more agents crowding the market and fewer…

LLListing Leads Team
The Top 6 Real Estate Lead Generation Sources in 2025
MARKETING · APR 30 · 14 MIN READ
The Top 6 Real Estate Lead Generation Sources in 2025

Are you itching to level up your real estate lead game—like, now?The past few years, some agents scaled while others sat around complaining that their leads…

LLListing Leads Team
How To Use A Just Sold Campaign For More Seller Leads
MARKETING · APR 28 · 16 MIN READ
How To Use A Just Sold Campaign For More Seller Leads

Below, I’ll share strategies (some I’ve tested, some I’ve coached others to use) that go beyond the tired “Just Sold” postcard. You’ll learn how to stand out…

LLListing Leads Team
Best Real Estate Coaches 2025 — Pricing & Who They’re For
MARKETING · APR 28 · 10 MIN READ
Best Real Estate Coaches 2025 — Pricing & Who They’re For

Compare top real estate coaches in 2025 — pricing, format, and who each program best serves. Scannable table, short reviews, & a quick buyer’s guide.

LLListing Leads Team
25+ FSBO Scripts That Actually Work in 2025 (Phone/Text/Email/Voicemail)
MARKETING · APR 27 · 22 MIN READ
25+ FSBO Scripts That Actually Work in 2025 (Phone/Text/Email/Voicemail)

Copy FSBO scripts that book previews and win listings—phone, text, email, DM, video, objections, and follow‑up. Includes a free, printable script pack.

LLListing Leads Team
Are You Really Prospecting… or Just Hoping?
MARKETING · APR 25 · 15 MIN READ
Are You Really Prospecting… or Just Hoping?

The housing market has shifted in ways we couldn’t have predicted. In 2024, the median price for existing homes hovered around $400,000, but what really…

LLListing Leads Team
Expired Listing Leads: Best Sources, Pricing & Scripts (2025)
MARKETING · APR 25 · 10 MIN READ
Expired Listing Leads: Best Sources, Pricing & Scripts (2025)

Learn where to get expired listing leads (REDX, Vulcan7, ArchAgent, Landvoice, Mojo, Espresso Agent), typical pricing, and scripts that convert—plus DNC/TCPA…

LLListing Leads Team
5 Surprising Direct Mail Concepts to Book More Real Estate Appointments (No, Direct Mail Isn’t Dead)
MARKETING · APR 24 · 14 MIN READ
5 Surprising Direct Mail Concepts to Book More Real Estate Appointments (No, Direct Mail Isn’t Dead)

Are you hungry for more listings but tired of all the same old marketing gimmicks? Every time I’m on the road speaking at conferences, real estate agents come…

LLListing Leads Team
How to Consistently Attract More Real Estate Listings Using Listing Leads
MARKETING · APR 23 · 5 MIN READ
How to Consistently Attract More Real Estate Listings Using Listing Leads

In one of the largest listing attraction experiments in real estate history, 2,500 agents generated 20,000 appointments and closed $7.5 billion in business.

LLListing Leads Team
Viral Real Estate Video Success: 100 Headlines to Attract Home Sellers
MARKETING · APR 23 · 7 MIN READ
Viral Real Estate Video Success: 100 Headlines to Attract Home Sellers

As we prepare to launch the all-new ListingLeads.com YouTube Library, we’ve been diving deep into the world of real estate video content to identify the key…

LLListing Leads Team
YouTube Masterclass: How to Win More Listings Through Video Marketing
MARKETING · APR 23 · 5 MIN READ
YouTube Masterclass: How to Win More Listings Through Video Marketing

After diving deep into 5,000+ high-performing YouTube videos, we’ve cracked the code on the exact frameworks, hooks, and strategies that are working right now…

LLListing Leads Team
MARKETING · APR 23 · 4 MIN READ
How 1 Simple Email Landed $1,700,000+ In Listings

Here’s why this email stands out: it’s not pushing for a decision. Instead, it starts a conversation, which naturally leads to action. Think about this -…

LLListing Leads Team
4 Direct Mail Strategies to Win Listings in 2025 (Why Postcards & Letters Crush)
MARKETING · APR 23 · 11 MIN READ
4 Direct Mail Strategies to Win Listings in 2025 (Why Postcards & Letters Crush)

You might be thinking, “Does direct mail work in 2025?” Trust me, you’re not alone. But here’s the interesting thing: direct mail continues to thrive, and in…

LLListing Leads Team
7 Email Marketing Tactics to Turn Your Real Estate Database into Listing Appointments
MARKETING · APR 23 · 13 MIN READ
7 Email Marketing Tactics to Turn Your Real Estate Database into Listing Appointments

Are you sitting on a database of contacts but feeling stuck on how to convert them into actual listing appointments? Every time I’m on the road, agents ask…

LLListing Leads Team
So… Why Should You Care About Lead Generation?
MARKETING · APR 23 · 11 MIN READ
So… Why Should You Care About Lead Generation?

Lead generation can feel like you’re juggling flaming torches—especially if you’re new to real estate and worried about where your next client will come from.…

LLListing Leads Team
The Real Estate Digital Advertising Playbook: 7 Winning Moves for Agents Who Want More Leads
RESEARCH · APR 23 · 12 MIN READ
The Real Estate Digital Advertising Playbook: 7 Winning Moves for Agents Who Want More Leads

Are you prospecting hard enough? If you’ve ever felt that gnawing question—especially in the world of real estate—you’re not alone. Every time I’m on the…

LLListing Leads Team
Master the Phone: 7 Real Estate Phone & Text Scripts to Book More Appointments
MARKETING · APR 23 · 10 MIN READ
Master the Phone: 7 Real Estate Phone & Text Scripts to Book More Appointments

In this article, you’ll get a taste of the most practical phone and text scripts I’ve written for agents—or seen other top agents test—to convert curious…

LLListing Leads Team
5 YouTube Videos Every Real Estate Agent Should Make
MARKETING · APR 23 · 9 MIN READ
5 YouTube Videos Every Real Estate Agent Should Make

YouTube is an untapped goldmine for real estate agents who want to boost their digital marketing game. And I’m not talking about putting together a 30-second…

LLListing Leads Team
How to Connect Follow Up Boss (FUB) to ListingLeads.com
MARKETING · MAR 31 · 2 MIN READ
How to Connect Follow Up Boss (FUB) to ListingLeads.com

Connecting your CRM to ListingLeads.com allows you to seamlessly sync email and text templates directly into Follow Up Boss (FUB), making it easier than ever…

LLListing Leads Team
SCRIPTS · AUG 6 · 9 MIN READ
The Magic Buyer Framework: Turn a Real Buyer Need Into Seller Outreach

How to translate a genuine, current buyer requirement into transparent neighborhood outreach—without manufacturing urgency.

LLListing Leads Team
CAMPAIGN · AUG 4 · 9 MIN READ
Database Reactivation: Replace the Check-In With a Useful Home-Value Update

A practical workflow for reconnecting with past clients and sphere contacts by making one homeowner decision easier.

LLListing Leads Team
CAMPAIGN · AUG 1 · 8 MIN READ
Deal of the Week: Turn One Timely Listing Into a Market Lesson

A repeatable content campaign that uses one real listing to teach your audience how to read the market—not merely scroll another property tour.

LLListing Leads Team
AI WORKFLOW · JUL 29 · 10 MIN READ
One Listing, Five Useful Videos: An AI-Assisted Production Workflow

Build five distinct, fact-checked videos from one listing without cloning the same tour or handing editorial judgment to AI.

LLListing Leads Team
STRATEGY · JUL 25 · 9 MIN READ
The Weekly Marketing Rhythm: A System You Can Still Run on a Busy Week

A five-part operating rhythm for choosing, creating, distributing, following up, and learning—without rebuilding your plan every morning.

LLListing Leads Team
CASE STUDY · JUL 21 · 10 MIN READ
From Attention to Conversations: A Case-Study Framework Without Fiction

An explicitly illustrative example of diagnosing a content-to-conversation gap, rebuilding the handoff, and documenting what actually happens next.

LLListing Leads Team