Social Media Ads for Serious Sellers

THE LOOK: the frame. One flat color fills the ad: [your brand color]. One thin line draws a frame around the content, and my brokerage name breaks into the line at the top left corner. The headline is big and plain. Motion: the line draws itself, then the headline rises word by word.

THE LOOK: the scatter. A white page. A big bold headline on the left. On the right, scatter 5 real photos as rounded tiles of different sizes, some running off the edge: [attach 5 photos of one home]. Add one short hand-written note with a curved arrow that points at one photo. Motion: the photos pop in and float, and the note writes itself.

THE LOOK: the dot field. A dark field covered in a grid of small dots. The dots grow into diamonds in a ring around the headline, which sits in a clear space in the middle. One thin line in [your accent color] comes in from the left edge. Motion: a slow wave moves through the dots.

THE LOOK: the card row. A black field. A row of 5 tall rounded photo cards overlaps from left to right, and each card behind is smaller and dimmer: [attach 5 photos of one home]. The headline sits over the dark side on the left. Motion: the cards slide in, then the front card moves to the back every few seconds.

THE LOOK: the marked-up page. Show a white page with the first 2 short paragraphs of the article in large type. The first sentence is the fear, with a yellow highlight. Add two small rounded labels with tails: "The fear" on the first sentence and "The answer" on the second paragraph. Motion: the highlighter sweeps across, then the labels pop on.

THE LOOK: the dark playground. A near-black field with small bright dots. The headline is centered at the top. Under it, show 3 speech bubbles in flat colors, each with one short line from the article, or 2 tilted outlined cards with one choice on each and a cursor that picks one. A "Read the article" pill sits at the bottom. Motion: the dots twinkle and the bubbles pop in and float.

THE LOOK: the agent’s note. A soft tinted card on a cream page. A serif title, then a short letter from me in 4 small paragraphs. It opens: "After selling real estate for [your number] years, here’s what you should know." Highlight the one line that names the fear. The last line is bold and points to the article. Sign it with my name: [attach your signature]. Motion: the paragraphs come in one by one and the signature writes itself.

THE LOOK: the labeled graphic. A plain white page. Show one real thing large: [a screenshot of your listing page, or your real price numbers]. Draw 3 thin lines from parts of it out to short labels that say why each part matters. Motion: the lines draw out one at a time and each label fades in.

THE LOOK: fill in the blank. A white billboard, tilted a little, on a dark field. It asks one question in capital letters, then shows the answer as blanks with only the first letter of each word. Motion: after 2 seconds the letters fill in one by one. One short line in a yellow strip sits at the bottom of the billboard.

THE LOOK: the bento. A grid of soft rounded cards on a pale page. The big middle card holds the headline. The small cards around it each hold one working piece: an address field, a "Read" button, a status line, a stepper, a checkbox, a short menu of the article’s steps, and my photo and name. Motion: the stepper moves, the box ticks and the menu scrolls.