Lesson one: give Claude great examples. Here are the 14 sites I use to find them, and the prompts I use with them.
From the first live session of Claude for Marketing, Nov 5, 2026
The full live session, in short chapters. Pick any chapter, or press play and it runs straight through.
A new series in short, bite-sized lessons, and two pages built with Claude.
“Marketing can be fun.”
“You have got to give Claude great examples and inspiration. Period.”@jimmymackin · live, Nov 5, 2026
We use Claude every day at ListingLeads: for marketing, sales, support and building our tools. The question we get most is how to use it to make great marketing. This is the first lesson, because if you get it wrong, nothing else matters.
If you just say “Hey Claude, create me a great landing page,” it builds something generic that looks like everyone else’s. Show it what great looks like first: a screenshot and a link. Then say what you want, for real estate.
I am not the most creative person in the world. I am good at finding great ideas, learning from them and using them in real estate. These 14 sites are where I find them.
Most agent sites are built from the same template. A great landing page starts with a great form, so these four sites show how the best brands lay out pages, sign-up flows and sections.
A searchable library of screenshots and user flows from real, shipped apps.
How I use it: When I build a calculator I ask, how does Uber build one? For a sign-up form: how does Masterclass do it? I grab the example and say, “Build this version for me, but for real estate: a seller lead form.”
mobbin.comA gallery of beautiful websites and landing pages, broken up by section.
How I use it: Click a section, like testimonials, and see how other brands build it. Screenshot the one you love and ask Claude to build yours with your Zillow, Google and Yelp reviews.
land-book.comLanding page examples broken down into sections and components.
How I use it: Like Land-book: a great place to find landing pages and offers to start from.
landingfolio.comA gallery of websites built around motion and animation.
How I use it: Before a listing appointment for a $1.5 million home, find a site you love and say, “Recreate this site, but instead of the people, use the listing photos.” Now you have a page to show the seller.
motionsites.ai( Try this prompt in Claude )
Here is a screenshot and a link to a sign-up form I like. Build this version for me, but for real estate: a seller lead form that asks for the address first, then name, email and phone. Keep the same layout and feel.
Look past the design to the copy. Behind every big brand email is a copywriter who spent hours on every word. Borrow the idea, then make it about your listing.
The best email campaigns, collected and updated every day.
How I use it: Slate sent an email headlined “The verdict is in.” I would turn that into: “The verdict is in. I found the best home in Auburn, New Hampshire.” Then back it up with how many people saved it on Zillow this week.
reallygoodemails.comA gallery of email designs, sorted by category.
How I use it: Take an e-commerce idea into real estate. A “Back in stock” email becomes: “Back in stock: 114 Haven Drive. This home has been off the market for 23 years.”
emaillove.comA newsletter on what the best brands are doing in marketing.
How I use it: This one is less about design and more about angles, like Firefox’s nostalgic brand campaign. Creativity sells. Find what the best brands are doing and use the idea.
marketingbrew.comTom Orbach’s newsletter of practical marketing tactics. Think Reddit for marketers.
How I use it: His “35 ideas to steal” has gems like a blurred screenshot behind your sign-up form. Ideas like these inspired our free pricing tool.
marketingideas.com/archive( Try this prompt in Claude )
Here is an email I like. Write a Deal of the Week email for my listing in the same structure. Borrow the headline idea, “The verdict is in,” and make it about this home: [address], [the one number that proves it is special, like saves on Zillow]. One ask at the end. Under 200 words.
AI can make static ads, GIF ads and video. Start from campaigns that already work, then add your own sound.
A library of the best ad campaigns running now, sorted by static, GIF and video.
How I use it: I gave Claude a Monday.com ad I liked and asked for a series for our team, built around one fact: we sell a house every 36 hours. One prompt, a whole set of ads.
adfolio.design/motionBeautiful work from designers around the world: landing pages, dashboards, illustrations.
How I use it: Most agents don’t know it. Search “postcard” or “social media” and push yourself past your comfort zone.
dribbble.comA free library of sound effects, and a tool that makes new ones from a prompt.
How I use it: The click, the whoosh and the riser you hear on Instagram videos come from libraries like this. Add them when Claude edits your video.
elevenlabs.io/sound-effects( Try this prompt in Claude )
Here is an ad I like. Using it as inspiration, build me a series of 6 ads for my business, all about one fact: [your proof point, like “we sell a house every 36 hours”]. Give me a static version and the on-screen text for a short video version of each.
Claude can build calculators, charts and animated pieces. Feed it these libraries and what you make looks finished.
A directory of tools and component libraries for people who design and code.
How I use it: This is where we find the component libraries behind the animations in our Post Everywhere templates. Give Claude the library and your social posts pop in the feed.
designengineer.toolsReady-made chart blocks for websites.
How I use it: We use it for the charts, graphs and calculators in our weekly blog posts and landing pages.
ui.spectrumhq.in/blocks/chartsSmall design details and effects that feel like magic.
How I use it: Animations and effects for landing pages, listing pages, social media and your Instagram edits.
designspells.com( Try this prompt in Claude )
Build me a pricing calculator for sellers in [my area]. They type in their address and pick a price, and it shows how competitive that price is against the recent sales I give you. Use this chart screenshot as the style. Here is the CSV of sales.
Sites I added after the live session. Click a screenshot to open the site, then copy the prompt under it.
Real website sections, like heroes, pricing and features, from hundreds of sites.
Here is a hero section I like. Build the top of my listing page in this style: the best photo, the address, the price and one button, Book a showing.
A huge library of web and app screens you can search by page type.
Here is a page I like. Build my About me page in the same style: my photo, 3 lines on how I sell homes, and my last 5 sales.
The best website menus, in one place.
Here is a menu I like. Build the menu for my site in this style with these links: Buy, Sell, Home value, About, and a Call me button.
A gallery of website footers, sorted by type and style.
Here is a footer I like. Build mine in this style with my name, brokerage, license number, phone, email and social links.
Ways to show reviews and results that build trust, with the psychology behind each one.
Here is a social proof idea I like. Use it on my listing page with my real numbers: [homes sold, average days on market, 5 star reviews].
The picture people see when your link is shared in a text or a post.
Here is a share picture I like. Make the share picture for my listing page in this style: the best photo, the address and the price.
Classic ads, sales pages and billboards from top copywriters.
Here is a classic ad I love. Write a Just Listed postcard for [address] that uses the same hook. Keep it to 40 words.
Beautifully designed slide decks, from brand books to reports.
Here is a deck I love. Build my listing presentation in this style: 10 slides on how I will market [address], with my real sales numbers.
An AI motion designer. Animated text and motion graphics, no After Effects.
Animate my headline “Just sold: [address]” as a 5 second intro for my Reel. Bold type, my brand colors, and a clean ending on my logo.
Free motion templates for posts, stories, ads and more.
Here is a Jitter template I like. Make the same animation for my new listing at [address] with these 5 photos, sized for Instagram Stories.
Four steps, every time.
Next Thursday: artboards, and Explore Mode, the cheat code I use to make a whole series of ads from one prompt and one example.
See the Marketing Challenge →