A home that is not listed yet, one photo, a countdown and one ask: text for the price and photos first.
Copy this into Claude, fill in the blanks, and you get your own version. It is the same brief that built this one.
You are a senior designer and front-end engineer. Build me a coming soon page for a home that is not listed yet. It has one job: get buyers to text me before it goes public. THE HOME - One great photo of the home at dusk: [your photo] - My text line: [your number] and a keyword like DETAILS - My brokerage name and license number for the footer THE MOVE - Open full screen on the photo. It drifts slowly, like it is breathing. A countdown sits at the top with a small "COMING SOON" label. - The countdown is a rolling 24 hours that starts over on its own, so it never sits at zero. - As you scroll, the photo pushes in and the scene dims to black. The countdown glides down above the headline. - One white button, "Text us for early access", glides from the photo into its spot under the headline. The headline, the line and the keyword arrive one after another. - Once the button lands, three typing dots show in a chat bubble, like someone is already writing back. - The scroll should feel smooth and soft, like a spring, never jumpy. THE ASK (only one on the page) - Headline: "Want the price and photos before it's listed?" - One line under it: "Text us. We'll send them a few days before it goes public." - The button opens Messages with the text already written. No form. No email box. - A small line under it: Or text "[keyword]" to [number]. RULES - Phone first. The photo must load fast on a phone. - Real photo only. Never show a price or a feature you do not have. - Plain, short words. No em dashes. - One HTML file I can open right away.
Every version, the prompt I gave, and what changed. Newest at the bottom.
“Build a coming soon page that makes people lean in. Drone footage that pushes in as you scroll, then fades to black and shows a countdown. Phone first. The price stays hidden until they sign up.”@jimmymackin
“Kill the form. Nobody fills out a form for a house that is not listed yet. One tap opens a text that is already written. That is the whole ask.”@jimmymackin
“Swap the video for one perfect dusk photo. It has to be fast on a phone. Try COMING SOON rising from behind the roofline, then let the countdown and the text button glide from the photo into the copy. Keep whichever is stronger.”@jimmymackin
“Make the button feel alive. Once it lands, show typing dots in a real chat bubble, like someone is already writing back. And make the text ask how the page was built, so every lead starts a real conversation.”@jimmymackin
“The countdown can never hit zero and sit there. Make it a rolling 24 hours that starts over on its own, so the page always feels like it is about to drop.”@jimmymackin